Brand ID, Packaging & Website Design
Mr Curtis – Dog Treats
Mr Curtis - Super Treats for Super Dogs, are healthy oven baked dog treats. My client required a logo reflecting his dog ‘Mr Curtis’. His hero and inspiration to start a healthy dog treat business. The branding included a logo, packaging labels and a website that was light, clean and dog-centric.
The illustrated logo is based on a much loved photo of Mr Curtis. The website is built in Squarespace which provides my client with an online store and an easy way to make updates to his Products, News & Events. The packaging labels are cost-effective to produce and easy to apply to packaging. I worked with my client on ways to keep cost down in the first year of business with an easy to update website, and packaging solutions.
mrcurtis.ie
What Mr Curtis has to say….
“Working with Alcorn Designs was the best choice for our business! Mr Curtis is a growing, local dog treat brand. We came to Miriam with a lot of passion and information about dog nutrition but very little knowledge about how to create a new brand and packaging from scratch. What impressed us most was Miriam's thinking outside of the dog treat box, she drew inspiration from many areas to create a brand that matched our ethos and passion for healthy dogs.
The feedback we have received from customers and retailers has been great. The packages stand out on the shelves and are practical for dog owners to store the treats at home.
We are about to launch a new flavour and, of course, Alcorn Designs is our partner in creating the look & feel for it!”
— Chip & Evelyn Wolf, Mr Curtis Dog Treats, 2024